Three companies benefit big time from Twitter-style microblogs. "When Twitter launched in 2006, few people could have predicted how microblogging would change online communication ... Enterprise-Twitter alternatives -- that do just a bit more -- have surfaced."
'Today, microblogging, or short-form text updates posted to the Web, has exploded in popularity. ... "[Microblogging] is fulfilling a need that e-mail can't really do. These fast-blast messages really help people stay in contact without using the heavier tools such as SharePoint," says Jeremiah Owyang, a partner and strategy consultant at Altimeter Group. "And one of the big things that's helpful is that these technologies can be used from mobile devices, so as people continue to travel and are on the road, it's easier for companies to keep them updated."'
"How three businesses are using microblogging successfully and four best practices for implementing it where you work:" Case studies on Louis Public Radio, Motorola, and Avaya by Kristin Burnham - IT Business, December 2, 2009.
Source: IT Business, Business Advantage through Technology
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